YDYL /// YOUR DATA, YOUR LIFE

Acxiom

One of the largest marketing data companies on earth, maintaining thousands of attributes on the majority of American adults and selling audience segments most people never learn they belong to.

What they have
  • Identity graph linking your devices, emails, and addresses
  • Purchase behavior
  • Household composition
  • Estimated income and net worth
  • Interests and life events
  • Thousands of modeled attribute segments
Who they sell to
  • Advertisers
  • Political campaigns
  • Financial services
  • Any enterprise buying audience segments

How to make them delete it

Mail · Acxiom LLC, P.O. Box 2000, Conway, AR 72033
Phone · 1-877-774-2094 (if you have no email address)
They demand · Web form requiring a valid email address for a confirmation link; the opt-out covers the sale of personal information in Acxiom's US consumer marketing data products, offered nationwide
Turnaround · About two weeks after email confirmation, per Acxiom's own portal; the effect is invisible to you either way
  1. Use the consumer opt-out portal for US marketing data products and confirm via the email link
  2. Submit US CCPA or state-equivalent requests for deletion where you have coverage (the same portal handles Right to Know and Right to Delete)
  3. For non-covered states, submit the opt-out anyway and keep the confirmation
  4. Understand the scope limits below before considering this done
The catch — why this won't stick

The opt-out covers marketing products. The identity graph that links your records persists for risk, fraud, and compliance product lines, and you cannot observe whether the marketing opt-out worked because you never see the segments you were in.

Your legal leverage
  • CCPA / Delete Act (CA residents)
  • State privacy laws (deletion rights vary)

The letter, pre-written

CCPA / Delete Act deletion request with this broker's name filled in. Fill in your details below (they stay in your browser), keep a dated copy of what you send.Template details →

Fill in your details — stays in your browser

Everything you type here is inserted into the letter on this page and saved in this browser only, so you don't retype it for every broker. It is never sent to us or to anyone. 

Subject: Request to Delete Personal Information under the California Consumer Privacy Act

To the Privacy Compliance Team at Acxiom:

I am a resident of [STATE] and I am exercising my right to deletion under [the California Consumer Privacy Act, Cal. Civ. Code § 1798.105 / your state's equivalent statute].

I request that you delete all personal information you maintain about me, including any inferences derived from that information, and that you direct all service providers and contractors to do the same, as the law requires.

Information to locate my records:

- Full name: [NAME, plus prior names or common misspellings]
- Date of birth: [DOB]
- Current address: [ADDRESS]
- Prior addresses (last 10 years): [ADDRESSES]
- Phone numbers: [NUMBERS]
- Email addresses: [EMAILS]

I am providing this information solely to verify my identity and locate my records. Retaining it for any other purpose would itself violate the statute.

Please confirm receipt of this request, and provide confirmation of deletion within the 45-day statutory window. If you claim an exemption for any category of my data, identify the specific legal basis in writing.

If I do not receive confirmation, I will file a complaint with [the California Privacy Protection Agency / my state's Attorney General].

[NAME]
[DATE]